Sorry, Sydney only for the moment.

When we saw some of the most recent reviews posted for Axle8 on the Apple App Store, it became very clear to us that we hadn’t been doing a very good job of telling people that we were only launched for Sydney during our early beta release. Some of you may have thought you could find all the voting polling booths throughout Australia using Axle8 from today’s tweets - for that we’re sorry.  We’ll seek to fix the confusion over the next few days so it’s clear what areas Axle8 is operating in before you download the app or when you visit our website.

Some of you might be thinking, why only Sydney? Well it’s quite simple - when we release our app, we wanted to ensure that when people used Axle8, it would have really great, useful and up-to-date information there, not just some good bits with locations which are really not that close to you. Relevancy to the user is really important and it’s fine balance between time, location and type of event, promotion or activity.

It hasn’t been easy to get the balance but we’re working really hard on it. Metro areas are the most logical places to tackle first as they are by nature more densely populated and hence tend to have more stuff happening in those areas. Collaborating with anchor partners will also help and there is not exact science as to how many partners we’d need to get that “balance”. We do have plans to expand beyond Sydney and Melbourne is naturally the next town we’d like to set up camp in.

So please bear with us all you non-Sydney Australians. We hope to be with you soon!