Beta Ba, Beta Bing. For now.
We're wrapping digital information onto the urban landscape.
Sorry, Sydney only for the moment.
When we saw some of the most recent reviews posted for Axle8 on the Apple App Store, it became very clear to us that we hadn’t been doing a very good job of telling people that we were only launched for Sydney during our early beta release. Some of you may have thought you could find all the voting polling booths throughout Australia using Axle8 from today’s tweets - for that we’re sorry. We’ll seek to fix the confusion over the next few days so it’s clear what areas Axle8 is operating in before you download the app or when you visit our website.
Some of you might be thinking, why only Sydney? Well it’s quite simple - when we release our app, we wanted to ensure that when people used Axle8, it would have really great, useful and up-to-date information there, not just some good bits with locations which are really not that close to you. Relevancy to the user is really important and it’s fine balance between time, location and type of event, promotion or activity.
It hasn’t been easy to get the balance but we’re working really hard on it. Metro areas are the most logical places to tackle first as they are by nature more densely populated and hence tend to have more stuff happening in those areas. Collaborating with anchor partners will also help and there is not exact science as to how many partners we’d need to get that “balance”. We do have plans to expand beyond Sydney and Melbourne is naturally the next town we’d like to set up camp in.
So please bear with us all you non-Sydney Australians. We hope to be with you soon!
Zero Point Nine: Beginning of a new era
Our first update to date was submitted to Apple last Friday and today we just got notification that it’s “In Review”! This much anticipated new release will feature more improvements and enhancements that you can count on one hand which has resulted from many solid (and grueling) hours of coding.
Firstly, we have vamped up the interface making your Axle8 experience better in every way! Our images have been given a much needed makeover and some new ones have been added in to the fold. We’ve also added sharing onto Facebook and via email so you can let your friends know all about your adventures and shenanigans.
Next up is our support of iOS 4 so you can be sure that even better features will be on their way shortly! We haven’t even scratched the surface yet.
Finally, the completion of this new version marks the beginning of a critical stage in our development. Not only is our iPhone app developed, we’ve completed our minimal viable product (MVP in Eric Ries’ Lean Startup philosophy lingo) of our web app which will allow marketing partners create and manage the Notices they post on the Axle8 network. Soft launch and beta release here we come!
We’ll be reaching out to event and festival organisers as well as campus and college student societies, clubs and groups soon so you’ll be finding all the information about the coolest stuff that’s happening around you! If you have any organisation you think would be interested in being a partner, we’d love to speak to them!
So, keep an eye out for the update on the Apple App Store and let us know what you think. :)
PS: We may still yet win that World Cup sweepstakes… Go Oranje!
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